THE BRAMTON COMPANY CONTINUES TO INNOVATE WITH NEW PET PRODUCTS

LAS VEGAS, SUPERZOO, BOOTH #12189 (Aug. 2, 2016) – The Bramton Company has demonstrated its commitment to providing innovative quality products that make pet care easier by adding a slate of new products to its Simple Solution, Vet’s Best and Bags on Board brands. The company has unveiled the new Simple Solution All Day Dog Pads, which can absorb up to 10 cups of liquid; Simple Solution Disposable Male Dog Wraps designed to fit male dogs who suffer from incontinence, excitable urination and male marking issues; Simple Solution Urine Destroyer, which works 10 times faster and penetrates deeper than traditional cleaning sprays, and new, stronger GREEN PUPS eco-friendly pet waste pick-up bags from Bags on Board. The company has also added a Dog Dental Care Gel Toothpaste to its popular Vet’s Best dental care line and launched a new Dental Kit for dogs.

The Bramton Company showcased all its products at its booth, #12189, during the annual pet industry trade show SuperZoo, which took place Aug. 2-4 in Las Vegas, Nev.

“Pet parents love their pets but not their messes and they are constantly looking for solutions to help them keep their homes clean,” said Matt Smith, VP of Marketing with The Bramton Company. “Our new All Day Dog Pads and Disposable Male Wraps from Simple Solution protect floors and other surfaces – and if any accidents do happen, our Simple Solution Urine Destroyer cleaning spray will quickly get rid of them.”

Simple Solution All Day Dog Pads
For pet parents who lead busy lives and need to leave their dog at home without feeling guilty or worrying if the pad will last all day, Simple Solution has introduced All Day Dog Pads, the most absorbent pad on the market. Product highlights include:

  • Simple Solution’s industry-leading technology, which converts liquid into gel so the pads can absorb more fluids – powered by InstaShield™ Technology, the All Day Pads absorb up to 10 cups – and prevents leaking and run-off.
  • Six layers to trap more urine and for extra absorption.
  • Twice the odor control of regular pads, with a lavender scent to keep homes smelling fresh.
  • Disposable for easy clean up.
  • Guaranteed to work all day, with 24 hour protection.

The new Simple Solution All Day Pads will be available this Fall at pet specialty retailers and independent stores. MSRPs will range between $30 and $75.

Simple Solution Disposable Male Dog Wraps
Simple Solution is a leading brand for pet diapers and wraps. Simple Solution Disposable Male Dog Wraps to its popular line of pet diapers and wraps. The Disposable Male Dog Wraps are specifically designed to fit male dogs who suffer from incontinence, excitable urination and male marking issues. They’re also great to use on dogs when traveling to new environments. Product highlights include:

  • The wraps are engineered with a super absorbent core and leak-proof barriers for long lasting protection
  • The Tail-Wagging Comfort™ design features soft, stretchy fabrics, a breathable outer layer and adjustable closure for a secure and comfortable fit.
  • The wraps wetness indicator changes color when it’s time to change wraps.

Simple Solution Disposable Male Dog Wraps will be available this fall at pet specialty and independent stores in three sizes: Small, Medium and Large. MSRPs will range between $14.95 and $17.99.

Simple Solution Urine Destroyer
Simple Solution, the most experienced stain and odor cleaning company with 30 years of science behind it – and the greatest oxy fighting and enzymatic technology in the market – has introduced Simple Solution Urine Destroyer with an innovative continuous aerosol delivery spray designed to inject liquid down into the carpet and beneath the surface. It works 10 times faster than traditional cleaning sprays and penetrates deeper to reach the odor source. Product highlights include:

  • A powerful combination of a urine specific formula and enzymatic technology breaks down urine proteins hidden in carpets to permanently neutralize odors (instead of just masking them) and lift stains.
  • With the unique Simple Solution Urine Destroyer formula, pet parents need to spray only once for 10 seconds to get all the liquid they need to effectively lift the toughest stains.
  • Safe to use on carpets, upholstery, hard surfaces, cement and all other water-safe surfaces.
  • Discourages repeat markings.

Simple Solution Urine Destroyer (17 oz.) has an MSRP of $9.99 and is available at PetSmart now and soon at most independent pet stores.

New, Stronger GREEN PUPS Waste Pick-up Bags from Bags on Board
Bags on Board, the leader in pet waste pick-up, is rolling out the next generation of its GREEN PUPS™ line of sustainable waste pick-up bags that are now thicker, leak-proof and have improved odor control. Last year, the company signed an industry-exclusive agreement with Dallas-based cycleWood Solutions to produce GREEN PUPS, which are manufactured using cycleWood’s patented award-winning Xylomer™ Technology.

What’s new:

  • Stronger bags.
  • Leak-proof guarantee.
  • New built-in odor control technology to eliminate odors.

“Consumers, including pet parents, seek eco-friendly options for their home and that includes options for picking up pet waste,” said Smith. “Our GREEN PUPS bags have the added benefit of not requiring the water and energy needed to grow and harvest corn, which is often used in current eco-friendly positioned bags on the market. In addition, the GREEN PUPS packaging is made with recycled paper and its refill rolls feature a careless design, further reducing plastic waste."

The new GREEN PUPS waste pick-up bags are available now at many independent pet stores with the following MSRPs:

  • GREEN PUPS Refill Rolls (120ct./MSRP $18.99).
  • GREEN PUPS Handle Pick-up Bags (100ct./MSRP $18.99)

Vet’s Best Dog Dental Care Gel Toothpaste
Pet parents looking for a natural way to better oral care for their dogs have found it with the Vet's Best dog dental care line. The company has expanded this popular line with two new products: Dog Dental Care Gel Toothpaste and a Dental Kit.

“Our Dental Gel toothpaste comes in a new, user-friendly tube format that’s as easy to use as toothpaste packaged for humans,” stated Smith. “It also has a great taste that dogs love, which helps make the teeth cleaning process much easier for pet parents.”

In addition, the dental gel:

  • Cleans away tartar and plaque to help support canine dental hygiene while whitening and brightening teeth at the same time.
  • Uses key natural ingredients, including Neem Oil, Grapefruit Seed Extract and Enzymes, which gently clean away plaque and tartar to help keep pooches’ teeth clean.
  • Helps freshen breath.

The company is also launching a new Dental Kit that includes the Dental Care Gel Toothpaste and a convenient, multi-head brush with comfort grip for easy application.

“The Dental Kit provides good value and convenience for pet parents who have a new dog or are just beginning their dog on a teeth cleaning routine,” noted Smith.

The new Vet’s Best Dog Dental Care Gel Toothpaste and the new Dental Kit will be available for pet parents in the fall in independent pet stores and online at www.vetsbest.com. The Dental Gel will retail for under $10 and the Dental Kit for under $15.

About The Bramton Company
The Bramton Company provides quality pet-care products that enhance the relationship between people and their pets. The Bramton Company manufactures pet care products under the Bags on Board®, Vet’s Best, and Simple Solution brand names. These products are available nationwide through pet specialty retailers.

For more information about The Bramton Company and its products, visit www.bagsonboard.com, www.vetsbest.com and www.Simplesolution.com.

Social Media
Follow and like each brand on the following social media channels:

Bags On Board:
@BagsOnBoard
Facebook.com/BagsOnBoard

Simple Solution:
@Simple_Solution
Facebook.com/SimpleSolutionPets\

Vet’s Best:
@VetsBest
Facebook.com/VetsBest

Read more at Live the Pet Life blog: www.livethepetlife.com.

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